Samantha (Sam) Katz is a consultative marketing and business development professional with two decades of experience advancing the business objectives of law firms, individual lawyers, and practice groups. She has a proven track record of building relationships with partners who in turn rely on her for guidance on developing both their team and their portfolio of business.
Sam is currently a Director of Business Development at Troutman Pepper where she leads the firm’s business development efforts for the Transactional department, which includes the Corporate, Tax & Employee Benefits, and Real Estate practice areas. Along with her team, Sam is responsible for responding to Requests for Proposal, drafting pitch and other collateral materials, assisting with public relations efforts, and providing support on client and prospect-facing events.
Prior to joining Troutman Pepper in August of 2022, Sam held leadership positions in business development and marketing at several prominent law firms. She is known for her ability to build strong relationships with attorneys and clients, and for her strategic thinking and problem-solving skills.
Sam holds a bachelor’s degree from The George Washington University in Washington, DC. She is an active member of several professional and volunteer organizations, including the Legal Marketing Association. In her free time, Sam enjoys traveling and spending time with her family.