Robin McLoughlin is the principal of McL brand & design inc., which is a strategically focused studio specializing in customized brand and marketing strategies and solutions.

For nearly two decades at a professional services firm, Robin led the brand architecture and design strategy efforts while managing a wide variety of corporate communications, marketing collateral, and website development. Leveraging her prior agency-side expertise, she was able to build an award-winning in-house agency. 

Robin is an accomplished leader dedicated to supporting the creative industry by sharing her knowledge on brand and creative leadership topics through speaking engagements, a mentor program, and a series of creative leadership books.