Rachel is a consultant at Fireman & Company where she helps firms with the development of their experience management strategy, enabling firms to support key business use cases and processes, along with the implementation of these solutions. She also advises law firms on their data strategy, evaluating current processes and capture while focusing on the development of a roadmap to align with their strategic priorities. She was formerly with an Am Law 100 law firm where she developed the marketing research and competitive intelligence function, led the implementation of the firm’s experience management platform, and focused on marketing operations. She was also a member of the Practice Innovation Office, a team of staff and attorneys that would evaluate, recommend, approve, and pilot novel approaches to serve clients and improve legal practices. Prior to her joining the legal industry, she was with two Fortune 500 companies where she focused on business intelligence and analytics.