Laura Meherg is a founder and partner in the Wicker Park Group. She plays a key role in all programs offered by WPG.

Laura previously founded Meherg Consulting, which later became part of WPG. Before that, she served as Director of Client Services at Burr & Forman, where she was responsible for every aspect of marketing, business development, client service and training (1998-2005). She developed the firm’s client feedback program, which produced measurable results, won universal praise from firm leadership and became a benchmark in the industry. The Elite Excellence in Legal Marketing Awards named her 2004 “Marketing Director of the Year” and she recently received the 2023 Legal Sales and Service Award: Consultant of the year. She has conducted thousands of interviews over the past 25 years and worked with more than 120 law firms. 

Laura is a frequent speaker at legal marketing educational programs. She previously facilitated GC roundtables for Martindale-Hubbell’s Counsel-to-Counsel Forum series and other in-house counsel programs. She is a former President of the Southeastern Chapter of the Legal Marketing Association and also served on the board of directors of the Legal Marketing Association as Secretary and Member at Large. Laura is the past Chairman of the Board for Kid One Transport Systems of Alabama and volunteers with Camplify. She is secretary of the board of MemoryCare, a nationally recognized, innovative leader in dementia care.