Senior Business Development Manager
McGuireWoods LLP (Charlotte, NC)
Culture is inspirational leadership. It is well-articulated values. It is letting people bring their “whole” selves to work. But in the words of Melissa Daimler, those are all by-products of a healthy culture, not the drivers of one. Being a culture keeper takes work. We must be purposeful about what we encourage, discourage, accept, and reject in the workplace. But if we do the work, we can accomplish great things: firm growth, personal fulfillment, and a capacity to thrive. Thank you for doing the work with us at LMASE 2022!
Director of Strategic Marketing and Communications
McAngus Goudelock & Courie (Columbia, SC)
Culture in itself is the values in which an organization holds true and uses to guide decisions – both large and small. These values shape the organization, and drive the organization forward. To me, a culture that is open, welcoming and encouraging is one that will retain its workforce. And by ‘open, welcoming and encouraging,’ I’m not talking about fluffy feel-good things. I’m talking about a culture that recognizes that each of its members have something to contribute, and those contributions are accepted with open arms and encouraged to grow.
Business Development Coordinator
Bradley Arant Boult Cummings, LLP (Birmingham, AL)
Culture is important because it is a good employee motivator. If someone sees there is a great culture at a company, it can make them more inclined to want to work there. You want to be around good people and be happy somewhere that you spend so much time. This goes with anything, not just businesses. Events too. I’m more inclined to attend an event where the culture aligns with me and my interests/abilities.
Alan R. Dickinson
Director of Business Development & Client Relations
Manning, Fulton & Skinner, P.A. (Raleigh, NC)
A strong culture is the rock upon which team success is built and sustained. Having a clear, consistent set of core values anchors key decisions, creates a sense of shared purpose, and drives positive outcomes.
Sr. Business Development & Communications Manager
Lowndes (Orlando, FL)
Culture is the personality and character of your organization. It’s the values, attitudes and behaviors that drive everything. Great culture creates a team of highly engaged employees, which sets you apart from the competition and is key for long-term success.
Mandy L. Hicks
Director of Marketing & Communication
English, Lucas, Priest & Owsley (ELPO Law) (Bowling Green, KY)
Organizational culture sets the context for everything an enterprise does. When an organization has a strong culture, three things happen: Employees know how top management wants them to respond to any situation, employees believe that the expected response is the proper one, and employees know that they will be rewarded for demonstrating the organization’s values.
Senior Manager, Business Development + Communications
Society 54, LLC (Orlando, FL)
Culture is the backbone of an organization – it seeps into every aspect of how the business operates each day. It is important to emphasize culture and create a positive and inclusive environment because the culture will directly affect how the people working for a business feel and operate each day. A positive culture creates a positive environment which clients will pick up on very quickly.
Business Development Manager
Parker Poe Adams & Bernstein (Columbia, SC)
Culture is important because it shapes the way we work with each other and our clients.
Business Development Specialist
Alston & Bird (Charlotte, NC)
Law firm employees and clients benefit tremendously when a firm works hard to nurture a positive culture because employees who work for firms with healthy cultures feel better and produce better results which has a direct, positive impact on clients.
Business Development Coordinator
Bradley (Birmingham, AL)
Culture is what makes your firm unique and is the product of the its values, traditions and behaviors. Workplace culture is significant because it attracts talent, drives engagement and retention, affects performance, and impacts satisfaction. Keep in mind that culture is always a work in progress and will need to continuously evolve as your firm grows!
Business Development Coordinator
Baker Donelson (Birmingham, AL)
I think a good workplace culture is important because it can be a considerable factor in the success or failure of any business or firm. We spend such a large amount of time each week at work with our colleagues and if people feel good about what they do and who they work with, feel valued, aim for a common goal, and have some fun along the way, then the environment is more likely to cultivate teamwork, collaboration, productivity, and attract and retain employees. The most invaluable assets of any business are the people and building a good culture is essential in keeping them happy and healthy.
Michelle Calcote King
Principal & President
Reputation Ink (Jacksonville, FL)
The people who work for me are my most valuable asset. As a small company, having a great work culture is our biggest competitive advantage for hiring and retaining great employees.
President & Legal People Strategy Consultant
LeadWise Group (Miami, FL)
Every firm – from a 10-person boutique to a giant multinational AmLaw 50 – has a culture. What defines that culture is not its policies, the employee handbook, or its “culture statement,” but its people. And more specifically, how people act. Culture spells out the unwritten rules of behavior, which in turn highlight the firm’s true values and commitments. In other words, culture is not about what we say; it’s about what we do!
Business Development and Marketing Manager
Carlton Fields (Miami, FL)
A strong culture promotes a positive work environment that motivates everyone to do their best work. It is a reflection of a company’s mission and core values, and the successful implementation of both.
Society 54, LLC (Charlotte, NC)
It is often said in our industry that “we are in a relationship business” and I believe that those relationships are not only with our clients but also with our colleagues. And if we are building solid and authentic relationships with those individuals, and allowing them to bring their whole selves to the job, then we will build a company culture that is attractive, sustainable and a fun place to thrive.
Strategic Marketing Manager
Nexsen Pruet, LLC (Greenville, SC)
Culture bridges the gap between individuality and community. It establishes healthy comradery and births new and innovative ideas. Culture is important because of its impact on shared vision. Collectively, we create experiences from the gifts and talents we share with each other.
Marketing Coordinator, Events and Proposals
Ward and Smith, P.A. (New Bern, NC)
To me, culture is when attitude and behaviors are modeled throughout an organization. When leaders talk the talk and walk the walk, it inspires and motivates everyone around them.
Director of Client Care
Troutman Pepper (Atlanta, GA)
Culture is a key driver of a firm’s success. Are the firm’s leaders warm, visible, transparent, responsive, and inclusive? Are the lawyers and business teams aligned in their vision and values, engaged, trusting, and collaborative? A healthy culture imbues these qualities, which reduces the likelihood of attrition, stagnation, low morale, and missed business opportunities.