Legal Marketing Association

Law Firm/Company Name*

Contact Person for Entry*

Job Title*

Phone Number*

Email Address*

Firm/Company LMASE Member (if different from above)

Number of Attorneys in Firm*

Entry Information

Entry Title*

If selected as a winner, what company name should be inscribed on the award?*

Entry Category

Please select a category*

Advertisment Sub Categories

Idenity Sub Categories*

Marketing Sub Categories*

Promotions and Collateral Sub Categories*

Website Sub Categories*

Project Summary

Please provide a project summary that we may share on the LMASE website and in other materials.*

Project Narrative

Strategic Objective – How did this effort fit into the larger goals of the firm?

Marketing/Business Dev/Client Dev Goals – What did your firm hope to achieve with the piece or program? Who was the target audience (if internal, please let us know if it was a team/office/whole firm, etc.)? Why? Be as specific as possible.

Research and Planning – What market research was conducted before the planning of the piece or program? What types of obstacles stood in the way of achieving your goals? Were there challenges identified at the outset? How was the program organized and staffed?

Production and Implementation – What was the main message? Were there other message(s) intended for this piece, site or program? How did the work get done? How did it reach the market and/or your intended target audience?

Differentiation – What was your thought process and how did you make your piece or program stand out from the crowd? Why did you select this media/type of program/initiative, and what differentiates it from other avenues?

Results – Which of the stated goals were achieved and how? What metrics did you use to judge the success of the project? How did you determine ROI? (Lower scores will result when entries do not include data.)

Budget – What was your budget? What was the total cost, including hard and soft costs? List the specific dollar amount of new business realized or value of awareness generated. Provide precise budget data so that judges may evaluate a cost/benefit relationship. If the project was completed in-house, explain time, staff and resources used to complete the project. (Failure to provide information about costs and budget will result in lower scores and/or disqualification.)

Lessons Learned – Discuss key takeaways and any relevant lessons learned based on the initiative. For instance: where there any valuable "aha" moments? If you had a do-over, what would you change? Were there any unanticipated obstacles? Was there anything that surprised you? Was there any aspect of the project that you would repeat?

Please provide a project narrative for the judges.*

Document Upload **Required

Please submit an electronic version of your submissions, including any materials, firm collateral and promotional items pertinent to your piece or program. No hard copies will be accepted this year. As part of your submission, please include a photograph of the LMASE member responsible for the project and your firm/company logo. These may be used for marketing purposes if you are selected as a winner.*

Drop files here or

Payment Information

You can pay with a credit card through PayPal or by check. To receive the 10% discount for multiple entries, payment should be submitted by check. If you are paying by check, the check must be received by August 7, 2017. Please make checks payable to “LMASE” and send checks to: Jennifer Brinkley, 4978 Country Wood Trail Hoschton, GA 30548.

Would you like to pay by credit card now?*

LMA Submission Fee

Price: $80.00

First Name*

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Address 2

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