2017 LMASE Regional Conference Agenda

1:00 - 4:45 PM

Session One - Leading the Future

This track is for in-house CMOs and first-chair marketing and business development directors. This interactive program focuses on big-picture issues that really matter to law firms.

Amy Norris<br />
LMASE 2017 President-Elect<br />
Senior Business Development Manager at McGuireWoods LLP
1:00 – 1:10 PM

Introduction

Amy Norris
LMASE 2017 President-Elect
Senior Business Development Manager at McGuireWoods LLP

Patrick Fuller<br />
Senior Director of Legal Intelligence at ALM
1:10 – 2:15 PM

Data and Analytics In-House Legal Departments Are Tracking

Patrick Fuller
Senior Director of Legal Intelligence at ALM

2:15 – 2:25 PM

Break

Dave Poston<br />
CEO and President at Poston Communications<br />
<br />
Jeanne Hammerstrom<br />
Chief Marketing Officer at Benesch, Friedlander, Coplan & Aronoff LLP<br />
<br />
Carter Cornick<br />
Director, Strategic and Crisis Communications at PricewaterhouseCoopers Advisory Services LLC
2:25 – 3:25 PM

PR Crisis Plans

Dave Poston
CEO and President at Poston Communications

Jeanne Hammerstrom
Chief Marketing Officer at Benesch, Friedlander, Coplan & Aronoff LLP

Carter Cornick
Director, Strategic and Crisis Communications at PricewaterhouseCoopers Advisory Services LLC

3:25 – 3:35 PM

Break

Howard Rosenberg<br />
Co-Founder and CEO at Decipher<br />
<br />
Michael Ellenhorn<br />
Co-Founder and General Counsel at Decipher
3:35 – 4:35 PM

The Truth About Lateral Hire Risk

Howard Rosenberg
Co-Founder and CEO at Decipher

Michael Ellenhorn
Co-Founder and General Counsel at Decipher

4:35 – 4:45 PM

Wrap Up

PLEASE NOTE: Attendance is open to qualified applicants, including in-house CMOs and first chair marketing and business development directors. To ensure a broad experience base, we kindly ask only one participant per firm register. Registration is subject to review.

1:00 - 4:30 PM

Session Two - Small and Mid-Size Law Firm Marketing

This track is for solo-, small- and mid-size firm marketers, and includes best practices and case studies from legal marketers who have experience working with a small staff or limited resources.

Ali Ferro<br />
LMASE Regional Conference Co-Chair<br />
Business Development Specialist at Baker Donelson
1:00 - 1:10PM

Introduction

Ali Ferro
LMASE Regional Conference Co-Chair
Business Development Specialist at Baker Donelson

Clinton P. Gary<br />
Chief Strategy and Business Development Officer at Burr & Forman LLP
1:10 – 2:00 PM

The Collaboration Imperative

Clinton P. Gary
Chief Strategy and Business Development Officer at Burr & Forman LLP

2:00 – 2:10 PM

Break

Amanda Loesch<br />
Marketing Manager at Mintz Levin<br />
<br />
Stefanie M. Marrone<br />
Director of Marketing and Business Development at Tarter Krinsky & Drogin<br />
2:10 – 3:00 PM

Best Practices for Selecting and Working with Business Partners

Amanda Loesch
Marketing Manager at Mintz Levin

Stefanie M. Marrone
Director of Marketing and Business Development at Tarter Krinsky & Drogin

3:00 – 3:10 PM

Break

Kathryn B. Whitaker<br />
Director of Marketing and Business Development at McNair
3:10 – 4:00 PM

Implementing Strategic Plans

Kathryn B. Whitaker
Director of Marketing and Business Development at McNair

4:00 – 4:30 PM

Wrap Up

1:00 - 5:00 PM

Session Three - Quick Start

This track is designed for legal marketing and business development professionals with less than five years of experience working inside of a law firm.

Caroline Yarborough<br />
LMASE Regional Conference Co-Chair<br />
Business Development Manager at McGuireWoods LLP
1:00 – 1:10 PM

Introduction

Caroline Yarborough
LMASE Regional Conference Co-Chair
Business Development Manager at McGuireWoods LLP

Darryl Cross<br />
Chief Performance Officer and Founder of HighPer Teams
1:10 – 2:10 PM

Art, Science and Grit of High Performance

Darryl Cross
Chief Performance Officer and Founder of HighPer Teams

Julie A. Amos<br />
Director, Marketing and Business Development at Parker, Hudson, Rainer & Dobbs LLP<br />
<br />
Tricia M. Lilley<br />
Chief Marketing and Business Development Officer at Fox Rothschild LLP<br />
<br />
Emily E. Gallagher<br />
Business Development Proposal Manager at Alston & Bird LLP
2:10 – 3:10 PM

Back to the Future: Be Mindful in Marketing and Management

Julie A. Amos
Director, Marketing and Business Development at Parker, Hudson, Rainer & Dobbs LLP

Tricia M. Lilley
Chief Marketing and Business Development Officer at Fox Rothschild LLP

Emily E. Gallagher
Business Development Proposal Manager at Alston & Bird LLP

Richard Bracken<br />
Business Development Manager at Stinson Leonard Street<br />
3:10 – 4:10 PM

Follow the Yellow Brick Road to Success

Richard Bracken
Business Development Manager at Stinson Leonard Street

A. Carter Arey<br />
Senior Counsel at McGuireWoods LLP <br />
<br />
Angela H. Zimmern<br />
Senior Counsel at McGuireWoods LLP
4:10 – 5:00 PM

Legal Project Management 101

A. Carter Arey
Senior Counsel at McGuireWoods LLP

Angela H. Zimmern
Senior Counsel at McGuireWoods LLP

5:00 - 6:00 PM

Reception for Pre-Conference Participants and Sponsors

*Please note, this reception is limited to those who attended a pre-conference workshop and our sponsor partners.

6:00 PM

Welcome Reception

8:00 - 9:00 AM

Breakfast with Our Sponsors

9:00 - 9:15 AM

Opening Remarks

9:15 – 10:15 AM

Keynote

Fellow of the College of Law Practice Management, Strategic Advisor in Residence at Suffolk University Law School and Co-Chair of Board of Directors for Suffolk’s Institute for Law Practice Management and Innovation.

Jordan Furlong

Fellow of the College of Law Practice Management, Strategic Advisor in Residence at Suffolk University Law School and Co-Chair of Board of Directors for Suffolk’s Institute for Law Practice Management and Innovation.

10:15 – 10:45 AM

Networking Break with Our Sponsors

10:45 – 11:45 AM

Breakouts:

Brook Redmond<br />
Director of Business Development at Baker Donelson<br />
<br />
Laura Dutt<br />
Director of Talent Acquisition and Development at Benesch, Friedlander, Coplan & Aronoff LLP
Business Development

Team-based Approach to Integrating Laterals

Brook Redmond
Director of Business Development at Baker Donelson

Laura Dutt
Director of Talent Acquisition and Development at Benesch, Friedlander, Coplan & Aronoff LLP

Patrick Fuller<br />
Senior Director of Legal Intelligence at ALM
Business of Law

Artificial Intelligence: What It Means for the Legal Space and Your Role in Legal Marketing

Patrick Fuller
Senior Director of Legal Intelligence at ALM

Jennifer Simpson Carr<br />
Business Development Manager at Lowenstein Sandler LLP<br />
<br />
Ryan King<br />
Director of Communications at Ogletree Deakins<br />
<br />
Paula Williamson<br />
Communications Manager at McNair Law Firm<br />
<br />
Gina F. Rubel, Esq.<br />
CEO of Furia Rubel Communications, Inc.
Communications

Leveraging Content within an Integrated Communications Strategy

Jennifer Simpson Carr
Business Development Manager at Lowenstein Sandler LLP

Ryan King
Director of Communications at Ogletree Deakins

Paula Williamson
Communications Manager at McNair Law Firm

Gina F. Rubel, Esq.
CEO of Furia Rubel Communications, Inc.

12:00 – 1:00 PM

Lunch, Your Honor Awards

1:15 – 2:15 PM

TED-style Talks:

Darryl Cross<br />
Chief Performance Officer and Founder of HighPer Teams<br />
1:15 - 1:45 PM

Teams: The Ultimate High Performance Tool

Darryl Cross
Chief Performance Officer and Founder of HighPer Teams

Erin E. Ryan<br />
Senior Business Development Manager at McGuireWoods LLP<br />
<br />
Dyana P. Barninger<br />
Director of Talent Acquisition and Development at    K&L Gates LLP
1:45 - 2:15 PM

Mastering the Middle: Achieving Success through Effective Team Management

Erin E. Ryan
Senior Business Development Manager at McGuireWoods LLP

Dyana P. Barninger
Director of Talent Acquisition and Development at K&L Gates LLP

2:20 – 3:20 PM

Breakouts:

Camille Stell<br />
Vice President of Client Services at Lawyers Mutual Liability Insurance Company of North Carolina<br />
<br />
Julie D. Beavers<br />
Director of Attorney Recruiting and Professional Development at Ward and Smith<br />
<br />
Laura V. Hudson<br />
Director of Marketing and Business Development at Ward and Smith
Business Development

Charting a Path for Succession Planning

Camille Stell
Vice President of Client Services at Lawyers Mutual Liability Insurance Company of North Carolina

Julie D. Beavers
Director of Attorney Recruiting and Professional Development at Ward and Smith

Laura V. Hudson
Director of Marketing and Business Development at Ward and Smith

Jamie K. Mulholland<br />
Owner of Jamie Mulholland Marketing<br />
<br />
Tricia M. Lilley<br />
Chief Marketing and Business Development Officer at Fox Rothschild LLP<br />
<br />
Jim Jarrell, M.P.S.<br />
Director of Marketing and Practice Development at Stark & Stark - Attorneys at Law
Business of Law

Goldilocks and the Three Career Paths

Jamie K. Mulholland
Owner of Jamie Mulholland Marketing

Tricia M. Lilley
Chief Marketing and Business Development Officer at Fox Rothschild LLP

Jim Jarrell, M.P.S.
Director of Marketing and Practice Development at Stark & Stark - Attorneys at Law

Communications

PR Power Hour - NEW for 2017!

New for 2017! Our PR Power Hour invites participates to explore three PR-related topics in high energy, "bite-size" segments. This session will encourage networking and idea-sharing. Topics include: Media Training, How to Use the Media to Create Lawyers' Personal Brands, and How an Expanded Definition of PR in the Digital Age Benefits Your Firm's Biz Dev Opportunities

Hank Sforzini<br />
Account Executive at The Wilbert Group<br />
<br />
Cari Brunelle<br />
Partner at Baretz+Brunelle<br />
<br />
Adrian Lurssen<br />
Co-Founder & VP of Strategic Development at JD Supra

Hank Sforzini
Account Executive at The Wilbert Group

Cari Brunelle
Partner at Baretz+Brunelle

Adrian Lurssen
Co-Founder & VP of Strategic Development at JD Supra

3:20 – 3:50 PM

Networking Break with Our Sponsors

3:50 – 4:50 PM

Breakouts:

Heather McCullough<br />
Partner at Society 54, LLC<br />
<br />
Erica Yates<br />
Director of Business Development at Burr & Forman LLP<br />
<br />
Kristen Leis<br />
Chief Marketing and Business Development Officer at Parker Poe LLP
Business Development

Accelerate Collaboration: Driving Change One Silo Buster at a Time

Heather McCullough
Partner at Society 54, LLC

Erica Yates
Director of Business Development at Burr & Forman LLP

Kristen Leis
Chief Marketing and Business Development Officer at Parker Poe LLP

Tom Helm<br />
Director of Practice Development at Bryan Cave LLP<br />
<br />
Kerry Price<br />
Chief Marketing and Business Development Officer at Bass Berry & Sims<br />
<br />
Sam Katz<br />
Senior Marketing Manager at Bryan Cave LLP
Business of Law

What’s Next in our Field? The Intersection of Marketing/Business Development and Practice Management

Tom Helm
Director of Practice Development at Bryan Cave LLP

Kerry Price
Chief Marketing and Business Development Officer at Bass Berry & Sims

Sam Katz
Senior Marketing Manager at Bryan Cave LLP

Candice Crossfield, CMP<br />
Chief Event Executive at Concerto Conferences & Events, LLC<br />
<br />
Christy Walsh<br />
Director of Marketing and Business Development at Drew Eckl & Farnham
Marketing

Event Management Roadmap: Driving ROI, Curbing Stress

Candice Crossfield, CMP
Chief Event Executive at Concerto Conferences & Events, LLC

Christy Walsh
Director of Marketing and Business Development at Drew Eckl & Farnham

7:00 PM

Dine Around Dinners

Special thanks to our sponsors:

Baretz+Brunelle
Introhive
JD Supra/Clients First
Metropolitan Corporate Counsel
Mondaq
One North Interactive
Prosperoware

8:00 – 9:00 AM

Breakfast with Our Sponsors

9:00 – 10:00 AM

Breakouts:

Deborah Dobson<br />
Marketing Technology Manager at Fisher & Phillips LLP<br />
<br />
Christina R. Fritsch, J.D.<br />
President and CRM Success Consultant at CLIENTSFirst Consulting<br />
<br />
Eric Wood<br />
Director of Sales at Manzama, Inc.<br />
<br />
Caroline Huddleston<br />
Senior Coordinator, Public Relations at Pillsbury Winthrop Shaw Pittman LLP
Technology Management

Understanding and Leveraging Today's Key Technologies

Deborah Dobson
Marketing Technology Manager at Fisher & Phillips LLP

Christina R. Fritsch, J.D.
President and CRM Success Consultant at CLIENTSFirst Consulting

Eric Wood
Director of Sales at Manzama, Inc.

Caroline Huddleston
Senior Coordinator, Public Relations at Pillsbury Winthrop Shaw Pittman LLP

Laura Meherg<br />
Founder and Partner of Wicker Park Group<br />
<br />
Kathryn B. Whitaker<br />
Director of Marketing and Business Development at McNair
Client Services

Client Journey Mapping Fundamentals: Creating Client Personas

Laura Meherg
Founder and Partner of Wicker Park Group

Kathryn B. Whitaker
Director of Marketing and Business Development at McNair

Paul D. Webb<br />
Senior Vice President, Marketing and Business Development at Jaffe <br />
<br />
Lia Dorsey<br />
Director of Diversity and Inclusion at Eversheds Sutherland <br />
<br />
Noelle Sproul<br />
Associate General Counsel at Nuveen
Business of Law

Building a Better Sandbox: Diversity and Inclusion in the Legal Profession

Paul D. Webb
Senior Vice President, Marketing and Business Development at Jaffe

Lia Dorsey
Director of Diversity and Inclusion at Eversheds Sutherland

Noelle Sproul
Associate General Counsel at Nuveen

10:00 – 10:30 AM

Networking Break with Our Sponsors

10:30 – 11:30 AM

Voice of the Client Panel

As legal operations teams become increasingly more prevalent in corporate law departments, it's important that legal marketers better understand legal operations' responsibilities, needs and goals. This panel will provide the opportunity to hear from clients in legal operations and procurement roles about how they influence outside counsel selection and their company's bottom line.

Panelists:<br />
Lesley E. Garafola<br />
Director of Legal Operations at Barings, LLC<br />
<br />
Michael Russell<br />
Lean Leader - Legal Operations at Ingersoll Rand<br />
<br />
Xime Thomas<br />
Director of Legal Operations at Lowe's Companies, Inc.<br />
<br />
Tom Trujillo<br />
Deputy General Counsel & COO at Wells Fargo Law Department

Panelists:
Lesley E. Garafola
Director of Legal Operations at Barings, LLC

Michael Russell
Lean Leader - Legal Operations at Ingersoll Rand

Xime Thomas
Director of Legal Operations at Lowe's Companies, Inc.

Tom Trujillo
Deputy General Counsel & COO at Wells Fargo Law Department

Moderator: <br />
Joe Calve<br />
Chief Marketing and Business Development Officer at McGuireWoods LLP

Moderator:
Joe Calve
Chief Marketing and Business Development Officer at McGuireWoods LLP

11:30 – 12:00 PM

Wrap Up and Prizes